Spotlight on the east of Ibiza: lifestyle, growth, and investment potential
The east of Ibiza — anchored by the elegant coastal town of Santa Eulalia del Río — has emerged as one of the island’s most desirable regions for both lifestyle and investment. Known for its understated sophistication, strong community feel, and beautiful natural surroundings, this part of the island has seen steady and significant growth in recent years. While the south and west often capture the headlines, it’s the east that’s quietly defining what sustainable luxury in Ibiza truly means.
Santa Eulalia leads Ibiza’s market growth
According to the Idealista index, as of early 2025 the average asking price for property in Santa Eulalia reached approximately €7,340 per square metre, marking a 9% year-on-year increase — one of the highest growth rates on the island. This upward trend reflects a maturing market driven by quality demand and limited supply rather than speculation.
Data from Engel & Völkers further supports this momentum: average house purchase prices in Santa Eulària are now around €8,966/m², while apartments average approximately €6,857/m² in 2025. These figures position the area among the most valuable and stable markets in the Balearics, confirming its reputation as a strong performer within the wider Ibiza property landscape.
The town’s appeal lies in its unique balance — it’s both cosmopolitan and deeply local. The refurbished marina and seaside promenade have elevated Santa Eulalia’s reputation as a year-round destination, lined with restaurants, boutiques, and art galleries that stay open well beyond the summer season. Properties range from modern penthouses overlooking the sea to traditional fincas and exceptional villas in the nearby countryside, offering a range of options for both investors and residents.
A lifestyle of balance and connection
What sets the east apart is its sense of tranquility paired with accessibility. Just a short drive from Ibiza Town and the airport, Santa Eulalia and its neighbouring areas — Siesta, Jesús, San Carlos, Cala Llonga, and Roca Llisa — offer everything needed for a comfortable, connected lifestyle without the intensity of the island’s nightlife hubs.
The region’s coastline is dotted with some of Ibiza’s most beautiful beaches, including Cala Nova, Cala Llenya, and Cala Martina, while the inland hills are home to pine forests, vineyards, and small villages that retain a timeless charm. The famous Las Dalias market in San Carlos continues to attract both locals and visitors with its crafts, music, and atmosphere, and the culinary scene here leans toward the authentic — think farm-to-table restaurants, countryside dining, and fresh seafood straight from the coast. Families are especially drawn to this side of the island for its international schools, walkable neighbourhoods, and safe environment. Professionals and creatives appreciate the year-round community, good internet connectivity, and calm rhythm that makes remote work or long stays effortless.
Why the east is a smart investment
Beyond its lifestyle appeal, Ibiza’s east represents one of the most stable and promising real estate markets on the island. Several factors contribute to this:
- Sustained demand and limited supply: Development in the area is carefully managed, preserving green spaces and protecting the coastline — which in turn supports long-term value growth.
- Diverse buyer profile: The market attracts a healthy mix of local residents, long-term expatriates, and high-quality seasonal buyers, ensuring resilience against short-term fluctuations.
- Rental potential: Properties in Santa Eulalia and its surroundings perform well in both seasonal and long-term rental markets, offering reliable yield and consistent occupancy.
With average prices now approaching €9,000/m² for houses, the east rivals some of Spain’s most prestigious coastal markets, yet still offers better value than the saturated southern and western zones of the island. For investors seeking a balance between capital appreciation, rental returns, and lifestyle quality, it’s a compelling proposition.
Looking ahead
The continued appreciation of property values in Santa Eulalia signals a market built on fundamentals, not hype. Rising infrastructure investment, the growing appeal of year-round living, and Ibiza’s enduring global reputation for quality of life suggest that this area’s growth story is far from over. From a panoramic villa in Roca Llisa to a duplex in Siesta or a sea-view apartment near the marina, properties in Ibiza’s east coast share one defining trait — lasting value. It’s a region that embodies the island’s evolution: sophisticated, authentic, and increasingly future-focused. For those looking to invest or settle on the island, the east of Ibiza is not just a beautiful place to live — it’s a smart, secure, and appreciating market poised for the next chapter of growth.
